Have you heard that over 35 million people visit Fort Lauderdale each year, according to Capital Analytics Associates?
During the off-season in Fort Lauderdale, it can be tricky to keep rentals filled. With the right strategies, you can still attract guests and maintain high booking rates year-round.
How can you do this? Read on for our guide on attracting guests in the off-season in Fort Lauderdale.
Off-Season Marketing Strategies
To increase hotel bookings or rental bookings, you must focus on strong marketing efforts. Off-season marketing can highlight unique deals, special experiences, or discounts that are available only during the quieter months. People who are flexible with their travel dates may be more likely to book a trip if they see they can save money.
Use social media, email newsletters, and the rental's website to share your seasonal travel tips and deals. You could offer a "Stay and Dine" package where guests can enjoy discounted meals at nearby restaurants.
Highlighting Local Events and Attractions
Fort Lauderdale has many activities that are enjoyable year-round. Emphasize that guests can experience the city's culture, restaurants, and outdoor activities without the crowds of peak season. By marketing these attractions, you can attract tourists who prefer quieter, more relaxed vacations.
For example, the beaches in Fort Lauderdale are open year-round. Even in the off-season, guests can enjoy walks along the shore, sunset views, and water activities. Many visitors may prefer this slower pace compared to the busy summer season.
Offering Special Rates and Discounts
Rentals can create limited-time offers that reward guests for booking during the off-season. This could include the following:
- Special weekend rates
- Free nights when guests stay for multiple days
- Free upgrades
Boost Occupancy Rates by Collaborating With Local Businesses
Collaboration is key when it comes to off-season success. Rentals in Fort Lauderdale can work with local businesses to create attractive package deals.
For example, you can partner with tour operators, spas, and restaurants to offer guests a full experience at a discounted rate. You should also work with local event organizers to offer stays as part of event packages.
Emphasizing Year-Round Tourism
Promoting the idea of year-round tourism can help attract a different type of traveler. Some people prefer visiting destinations when they are quieter, and the weather is milder. By focusing on the benefits of traveling in the off-season, rentals can appeal to this group.
Highlight activities that can be enjoyed regardless of the time of year. For example, Fort Lauderdale's arts and cultural scene is vibrant, with museums, theaters, and art galleries that guests can visit year-round. Outdoor activities like boating, fishing, and exploring nature reserves are also available during all seasons.
Attracting Guests in the Off-Season in Fort Lauderdale Is Possible
Attracting guests in the off-season to Fort Lauderdale can be a bit tricky, but you don't have to worry. By using these seasonal travel tips, you can keep your vacation rental business strong even when bookings are slower.
Would you like to make your Fort Lauderdale vacation rental business stronger than ever? Contact PMI Matching Property to learn about short-term property management solutions. Our team has over 25 years of experience.
