Florida is often synonymous with the word vacation. Fort Lauderdale is especially popular with over 13 million visitors per year; the city's downtown district also saw an 83% increase in visitors at just under a million.
Do you own a second property in this location or want to build an investment property portfolio?
You'll need creative, data-driven vacation rental marketing strategies ready to go.
Discover the four most effective ways to promote Fort Lauderdale rentals to visitors.
1. Know Your Market
Who visits Fort Lauderdale and why?
This location attracts a broad demographic, from families to college students. Location plays an important role in which visitors you attract. For example, if you have a downtown property, you're more likely to attract younger working professionals on vacation or college students on spring break.
Families are more likely to book rentals in kid-friendly areas. Thus, it's important to know your area. Take a look around to see which market segments are visiting your particular location.
2. Increase Vacation Bookings With Property Management
Work with a property manager experienced in advertising, market research, and marketing. The pros leverage analytics apps to identify promising markets and monitor and analyze campaign results.
The marketing process starts with the property search itself.
A property management company or real estate agent can help you choose a vacation rental with the highest ROI potential. Location, proximity to shopping and attractions, and on-site amenities are major factors.
3. Increase Vacation Bookings with Maintenance
The next step is maintenance. A property manager will inspect the rental for necessary repairs and upgrades.
Upgrades may include:
- New landscaping
- Pool installation
- Kitchen and bathroom remodeling
- Exterior and interior paint
- HVAC system replacement
- Accessibility-friendly entranceways (and ramps)
- Upgrades window treatments
Visitors expect furnished rentals upon arrival. This detail sets the vacation rental market apart from the typical rental property market. Take this opportunity to upgrade your rental with appealing (and cozy) furnishings.
Ideas include:
- New bedding
- Living room furniture
- Wall art and decor
- Outdoor sculptures and fountains
- Backyard kitchen or grill
- Home entertainment system
- Fully-equipped kitchen
- Bathroom spa items
Think about appealing interior design themes vacationers would like. A property manager can stage the rental to create stunning photos for vacation rental listings. You also need eye-catching images for Instagram and Facebook marketing.
4. Vacation Rental Marketing Strategies for Listings
When writing a rental listing, start with a competitive pricing strategy. Look at similar rentals in your niche and assess the current market rate to hone in on the right price. Feel free to raise rates during peak seasons per the market; you can also lower rates as needed to capture visitors in the off-season.
Craft-friendly listing copy that feels welcoming to potential guests while outlining expectations to attract only the most responsible tenants. Remember to include information about nearby attractions, shopping, and dining experiences.
Follow These Vacation Rental Tips
Help boost Fort Lauderdale tourism through vacation rental marketing strategies!
Keep the above ideas handy to optimize your property search, rental staging, social media, and real estate listings.
The team at PMI Matching Property are experts at facilitating memorable vacation experiences while optimizing profits for owners. We're part of a growing nationwide property management network of vacation rental experts.
Schedule a consultation to learn more about the possibilities of this market.
